Structured design process.

The early stages of the design process are the most determinative for a product’s design. Ideas and concepts developed in these early phases are the blueprints for the final product. Yet in many cases this stage is hardly coördinated or structured.  As the majority of design methodologies will tell us, these early phases are by far the most fuzzy and indefinable phases of the design process, and it seems inept to structurize them.

This has everything to do with the nature of the activities that take place in these early design stages. After all, generating ideas and concepts is above all a creative process, not likely to be described in any kind of structure.

The goal of this project was to visualize the early phases of the design process, focusing mainly on the styling. The process was simulated by a design assignment that involved the the design of an urban vehicle for Citroën.